Experience on Taking the Test Essay Example for Free

Experience on Taking the Test Essay Taking the Jung Typology Test was a bit fun. It reinforced some of the things I already knew about myself and I also discovered a few revelations along the way. Though, if one has observed, the questions were often repeated, albeit in a different way. Some questions were also ambiguous, especially if the trait being asked was not concretely experienced by the individual. For example, the â€Å"do you trust reason rather than feelings?†Ã‚   line was quite hard to ponder, since the instances where I trust reason and the instances where I trust feelings depends on the circumstance that I am in. Personality Fit Based on the test, I am an ENTJ—slightly extraverted, moderately intuitive, distinctively thinking and moderately judging. I am quite surprised that I have a moderately judging personality. I also thought that I am largely introverted, for my desire to maintain only a few close relationships. Perhaps, being a slight extravert means that I transform into one gregarious, engaging individual if it would be opportune for me. Overall, however, I have always been aware of most of the traits I have, prior to taking the exercise. The Jung Typology test gave me a detailed description of myself. Workplace Strengths The ENTJ type, like the other types have specific strengths for the   workplace . Based on the interpretation by D. Kersey, I am a fieldmarshall, a leader that can visualize, and communicate. It also stated that I am highly organized and coordinated. Being an ENTJ also means that I am efficient   in completing tasks, yet I am also impatient of repetitive errors. In my case, I enjoy being in charge. Having a goal-oriented personality, I also urge my workmates to do the same. Thus, any assignment is sure to be completed in a timely manner. In addition, as the exam indicated, ENTJ’s are devoted to the task at hand, often at the expense of one’s personal life. In effect, the level of commitment that I put in my job usually translates to an output that exceeds the standard. Another positive aspect of an ENTJ is decisiveness. This usually comes handy when time pressure is involved. I believe that having a decision is better than having none at all. Weaknesses to be Adressed However, there are also some weaknesses that must be addressed. Since I am focused on achieving targets, based on the test and on my personal assessment, empathy usually takes a backseat. This usually spells trouble for me. I fail to connect with them in a deeper level, and thus, fall short of encouraging them to work wholeheartedly. Perhaps, it means, that I can sometimes be bullish just to realize the goal at hand. Also, my impatience with repetitive mistakes can dampen spirits of co-workers who are still learning the ropes. Another trait of an ENTJ that can sometimes be a weakness is the desire to control. Since outcomes are of utmost importance, the tendency to dominate is imminent. At times, being in charge brings positive results, especially if the group involved lacks direction and focus. However, oftentimes, it can be misinterpreted as being tyrannical and can cause subordinates to spite the boss, and thus affecting performance at work. These are just some of the things that I have to work on, since it is a well-known fact that part of being an effective leader is having people skills, or soft skills. Without the ability to encourage, inspire and motivate others, a manager or executive would create a lower morale in the workplace. Pitfalls of the Test Taking the Jung typology test has made me more aware of my strengths and weaknesses. Based on the results, I now know that sometimes, my desire to accomplish much may be detrimental to my work relationships. Perhaps, I can still be goal-oriented and efficient without being brash. I can push them to work for a certain standard sans the feeling that they are doing it out of obligation or fear. I think the exam measures some aspects of basic personal managerial competence well by determining for instance the level of extravertness or intuition of the person. However, since it is a yes or no questionnaire, it has pitfalls. It puts the test-taker in a black and white situation, leaving him no room to answer, â€Å"maybe† or â€Å"sometimes†. References Butt, Joe.(2005, February 27).Extraverted, Intuitive, Thinking, Judging. Retrieved May 6 , 2007 from http://typelogic.com/entj.html. Jung, Carl. Jung Typology Test. Retrieved May 6 , 2007 from    http://www.humanmetrics.com/cgi-win/JTypes2.asp Kiersey, D. .Rational Portrait of the Fieldmarshall. Retrieved May 6 , 2007   from http://keirsey.com/handler.aspx?s=keirseyf=fourtempstab=5c=fieldmarshal

Arthur Miller and his Distorted Historical Accuracies :: American America History

Arthur Miller and his Distorted Historical Accuracies In 1953, Arthur Miller wrote his famous play The Crucible, in response to a fear of Communism that had developed in the United States during that decade. The "Red Scare", as it was later called by historians was led by Senator Joseph McCarthy, whose paranoia of a communist takeover spread through the nation like a wildfire. Men and women alike fell victim to McCarthy's pointed finger and as a result of this hysteria, were mostly deported from the country, their careers and lives ruined. Some argue today that McCarthy's plan had been to use the fear of the American people to throw his enemies out of office and gain power himself. Whatever McCarthy's motives may have been, Arthur Miller realized the senator's ludicracy when he attempted to accuse the President himself to be Communist. Miller and the rest of the American people drew the line and McCarthy was seen a fraud. By the time the rest of the public had came to this realization, Miller's play was written. The Crucible is a play in which Arthur Miller parallels events of the Salem witch trials of 1692 to the problems that were plaguing his own society. The statement that most readers today bring out of the play is that history has a way of repeating itself. Miller's play was an extreme hit upon release and won a Tony award. The play is so popular today that many teachers in secondary schools use it to base their lesson around when teaching their students about 1692 Salem and there are multimedia activities based on Salem through The Crucible's view. Miller is often asked to speak at events where similar "witch hunts" occur, acting as a sort of expert on the subject of Puritan Salem and acts of hysteria. The question is, why is Arthur Miller revered by so many as "the man to ask" regarding the Salem Witch trials when his play had many inaccuracies, some very obvious? Miller's play is not a historical account of the events in 1692 Salem, but rather a work of fiction. It is important to realize that what Miller wrote is not fact by revealing where his play is historically flawed. Some of the more important discrepancies are discussed below: By examining Miller's main plot relationship between characters Abigail Williams and John Proctor, we uncover many discrepancies, mainly that there was no relationship at all.

Effectiveness of Celebrity in Brand Endorsement Essay

I receive enormous delight in thanking MKT 619 Instructor for permitting me to carry on work later than accepting my proposal for this project. I would like also like to situation my heartiest thanks to every one staff member of Virtual University for their kind support, guidance and useful suggestions, during my two years MBA with this University. I would like to thanks the Mobilink Indigo Telenor Persona Pakistan to support me during project. I would like to put into words my warm thanks to my parents for their blessings, my collaborator and my friends for their help for doing well completion of this project. Executive Summary This project is all about the primary research about the topic of Effectiveness of celebrity in brand endorsement. This project describes that relationship by making the comparison between the two leading telecommunication companies of Pakistan i. e. Mobilink and Telenor. The package which I selected for my research of these telecommunication companies are Post paid package. For Mobilink I selected Mobilink-Indigo and for Telenor, I selected Telenor-Persona. Moreover these packages are running very effectively and gathered more customers in the country. Both companies are very mature in the telecommunication market sector of Pakistan. The major difference is the customization of the package which is launched by both companies. Mobilink Indigo acquire large market share as compared to Telenor-Persona. Now as far as the Research topic is concerned, the marketing of the both packages is done well by the respective companies. In the advertisement of Mobilink Indigo, Mobilink hired Shan (a leading Pakistani film actor) and in advertisement of Telenor Persona, Telenor hired Sohail Ahmed (a leading actor of TV, film and stage) and Babar Ali (a good film actor). Basically, the post-paid packages are designed for the corporate customers so both the companies portray a business atmosphere in their respective advertisements. A most important factor that the telecommunication companies will decide before launching the advertisement is the choice of the celebrity and the relationship of the personality with the atmosphere of the condition in which the advertisement will be performed. In this research, I first of all describe various factors that affect the relationship of Effectiveness of celebrity with brand endorsement and after that I researched on those factors by filling the questionnaires from the respondents from Lahore, Gujranwala, Sialkot, Gujrat and nearby areas. After gathering the primary data from the respondents and secondary data from other resources like newspapers, catalogues etc a statistical analysis including descriptive statistics and Regression analysis is applied and give the results. As we identify all, that there is a immense competition in their advertisement and this has previously taken the main part of income away. As per market experts nearer or later on there will be a great competition between the two companies as the values wars have go into extremely severe era plus it has become the query of support. Our secondary research includes the quality, branding, corporate social responsibility, atmosphere and the seasonal conditions. While primary research is focused on the Effectiveness of celebrity in brand endorsement in near future 1. 2 Background of the project: Effectiveness of celebrity in brand endorsement is essentially related to my present job and this will lead to do my project. The corporations that are allocating for comparison of usefulness of celebrity in brand endorsement for my final project are Mobilink Pakistan and Telenor Pakistan. These are main cellular corporations authorize the Pakistani citizens with the nearly all relevant message approach and services. This study has appeared on the exploration of Effectiveness of celebrity in brand endorsement which has gained most important market share in Pakistan. 1. 3 Company’s introduction: Mobilink Indigo: [pic] Mobilink, a subordinate of the Orascom Telecom property, is Pakistan’s show the way cellular and Blackberry tune-up provider. In the company of more than 31. 6 million subscribers, Mobilink uphold market management throughout cutting-edge, included expertise, the strongest trademark and the biggest collection of price added services in the business, a broadband delivery service separation providing subsequently creation internet technology as well as the nation’s largest tone of voice and data system with further than eight thousand cell position. Accommodation Pakistan’s largest sharing and contact centre set of connections and an incomparable sixty five thousand kilometers fiber optic spine, Mobilink has previously spend more than US $3. 3 billion in the state to date and provide continuous nationwide connectivity, unmatched client services and worldwide wandering in over one fourth four countries. The company is also the executive cellular associate of the Pakistan Cricket panel. As an accountable corporate civilian, Mobilink also present a range of publicly inclusive products along with services enthusiastic to improve access to in order. Through Mobilink groundwork, the companies support instruction, health and environmental program and encourage sustainable industry practice. Mobilink offers completely designed duty plans that cater to the announcement needs of a varied group of people, from persons to businessmen to business and international. To achieve this goal, we recommend equally postpaid (Indigo) as well as prepaid (JAZZ) way out to our clientele. Compared to our competitors, both the postpaid (Indigo) and prepaid (JAZZ) trademark are the largest trademark of their type in the Pakistan cellular manufacturing. In addition to as long as superior voice message services that create the lives of millions with the purpose of much simple, we also suggest a congregation of value-added-services to our high-quality clientele. All together, Mobilink places far above the ground significance to its coverage, which is why we face you in 10,000 plus towns and city countrywide as well as over 140 nations on international roaming tune-up. In other words, we talk your words, all over. Telenor persona: [pic] Telenor Pakistan is hundred percent hold by Telenor ASA along with ads on to its process in Asia in somebody’s company with Thailand, Malaysia and Bangladesh. Telenor Pakistan start on its procedure in March two thousand five as the on its own largest through European asset in Pakistan, location superiority for more overseas investments in the telecom segment The company has fractious many high point and full-fledged in a number of information, create Telenor Pakistan a leading telecom worker of the state. Telenor is the greatest rising mobile system in the country, with coverage accomplishment deep into many of the furthest areas of Pakistan. In the most not easy terrains of the state, from the northern region to the wilderness in the south Telenor, spend heavily in communications growth With USD2 billion by now spend, with extended contract with their wholesaler for network growth and services. Telenor have a set of connections of twenty three company owned deal and service midpoint, more than two hundred franchisees as well as some one lack retail channel. The Telenor cluster is a worldwide provider of far above the ground superiority telecom, data and media message services with mobile procedure in thirteen markets crosswise the Nordic area, Central along with Eastern Europe as well as in Asia. The Telenor Group is in the middle of the biggest mobile operators in the globe with over one forty-three million mobile contributions and a labor force of more or less fourth thousand. Telenor Pakistan is hundred percent be the owner of by Telenor ASA as well as adds on to its action in Asia. 1. 4List of competitors: The main competitors for Mobilink-Indigo and Telenor- Persona are given below: †¢ Ufone-Postpay †¢ Zong-Postpaid †¢ Warid-Zahi 1. 5 Objectives of the project: The Objectives of this project is to make available the Comparison of Effectiveness of celebrity in brand endorsement for the 2 main Telecom companies of Pakistan i. e. Mobilink indigo and Telenor persona. The project will center of attention the following objectives: †¢ To determine customer’s perception about celebrity (Shan) for endorsement of Mobilink Indigo. †¢ To determine customer’s perception about celebrity (Jamal Shah or other) for endorsement of Telenor Persona. To compare customer’s perception about aforementioned celebrities for endorsement of selected brands. 1. 6 Significance of the project: †¢ During my project, I will also cover customer Information survey about their preference of celebrity with brand endorsement between Mobilink Indigo and Telenor Persona.   While this study will provide comparison within two telecommunication companies with an overall picture that will help the marketing managers of these companies to made their ads better and interesting. †¢ The study will help the two companies for the future market placement of their services. Cellular telecommunication companies are now highly competitive industries in Pakistan. Chapter 2: Advertising Strategy 2. 1Marketing Mix The project covers Mobilink indigo and Telenor persona an appropriate marketing mix 4Ps i. e. Product, Coast/Price, Place as well as Promotion. (Product There are various services recommend by both companies. A number of general services are the following: †¢ Internet Services, Common Packet means of communication Services †¢ Small communication Services Caller Line recognition †¢ Tone of voice post †¢ Receiver Book investor Price: Price is the majority necessary feature of the marketing mix. It is the only that generate sales income for an exacting company while recounting their expenses. Both companies bring in a fine cost to its client and persuade the others for control on their set of connections and perform make inquiries consumer’s view on the subject of pricing as well as what they would like to reimburse. The Brand differs time to time and Mobilink and Telenor also suggest on incident base service in the vein of Ramadan tie together, Eid tie together etc. to their end user. (Place: Place anxiety with various systems and forms of accessibility of the Effectiveness of celebrity in brand endorsement throughout diverse franchise and place of work. It composes their services provide for the purchaser’s at any time and where ever they need. Mobilink indigo has a broad system of sharing service in Pakistan. But Telenor persona has not to broad system of sharing as compare to Mobilink indigo and both companies services are available throughout their examine centers situated in all country. Franchises obtain well-situated for vendor to formulate the services obtainable to end users. (Promotion: Promotion means the method of communicate with your customers. Promotion formulates strong client’s buying authority and makes consumers buy choice easier. Mobilink indigo be appropriate heavy price associated with endorsement or publicity merchandise ; services. Doing well promotion add to deal so that services and other outlay are extend over a superior output. 2. 2Market segmentation strategies Market segmentation strategies are as followed under †¢ Sales dimensions/ No of customers: Mainly the project base on comparison of Effectiveness of celebrity in brand endorsement it also primarily focal point the services of its clientele. The choice of purchaser and the means depends on the volume of clientele in that area. Mobilink indigo subscriber 31. 6 million (Approx) Telenor persona Telecom24. 7 million (Approx) †¢ Geographic Place This is the nearly everyone other most significant feature, equally the companies offered their item for consumption to the entire region of Pakistan. Generally they focus on big Cities i. e. Gujranwala, Karachi, Lahore as well as Islamabad. Punjab Sindh Balochistan Khyber Pakhtonkhan Azad Jammu ; Kashmir †¢ Physical Limitations Within Pakistan there are no boundary describe to make available the services by both companies. No such condition is stand in services about Effectiveness of celebrity in brand endorsement of this corporation as yet it can go from corner to corner the state edge. †¢ Revenue This feature does not persuade the company marketplace segmentation policy 2. 3Target marketing strategies Mobilink Indigo Every region take account of AJK of Pakistan residents is the goal marketplace, each person in Pakistan desire to make use of mobile that make a wide goal market for the services area. At this time Mobilink indigo has in the order of Fifty million cellular subscribers. Mobilink indigo objective about Effectiveness of celebrity in brand endorsement is to imprison all section of its marketplace , early age kids , youthful, aged, undergraduate , expert, industry peoples, Mobilink indigo has modify selection of all these group of students of consumer. Within Pakistan the majority of the residents are based on middle class so Mobilink indigo is mostly focus aim their services are middle class popular. Following are the target marketing strategies of Mobilink indigo. Decreased value sales There are various diverse packages has been launch to thrust the purchaser to use the invention greatest. These packages also facilitate the client to control from one system to any more. Inducement on usage There are many inducement bring in to use the maximum services for example by calling initial two minutes the after that five minutes are without charge of price. Inducement on control to set of connections To give confidence the client Mobilink indigo as well as Telenor persona obtainable inducement to customers like free of charge minutes and without charge sms for a precise era. Telenor Persona Telenor persona market strategy is to focal point on to increase in number of subscriber through out the world and also focus to develop our leading position in certain regions with a broad range of communication services Following are the target marketing strategies of Telenor persona. To strengthen our location in certain province Telenor Persona try to strength our location in certain province for provide different service to our customer for target market. Focusing on the Customer’s section Focusing on the Customer’s segments means to build packages through extensive and aggressive study skill like because of its large incident as it is one of the establish in services, so they use their effective services and come up with so many packages in that state that is useful for kind of citizens. 2. 4Advertising objectives of the Company The advertising objectives are the following There are less ads being run for Telenor Persona in comparison to the Mobilink indigo. The reason for this is that the main objective is to keep a favorable brand image in the eyes of the corporate clients and there is not too much bombardment of ads. Also the ads are meant to enhance the postpaid users by offering them innovative services like internet, emailing, etc. The objective of Mobilink indigo and Telenor persona to make the services separate from others and to convince on the customers Mobilink indigo increase market share and to push brand favorite and to be a focus for maximum customers as well as to attain the association objective through services 2. 5Message strategy: For each brand and for a number of adverts for these brands there are different message strategies are used. Telenor-Persona The equivalent case is with Telenor, they modify their message executive method regularly to keep away from their customers other public get uninterested. For example Telenor used â€Å"technological proficiency† and â€Å"picture† which helps citizens smile on their visage. 2. 7 Reach, frequency and impact Mobilink indigo and Telenor persona to his most excellent to present their services to their customer and contributor it has a sensible budget for encouragement.

A Brief Note On The American Public Health Association

It costs taxpayers over $2 billion dollars a year in medical charges to care for victims of firearms-related injuries. The American Public Health Association (APHA) released a study at their annual meeting stating that â€Å"the high figures underline the need to treat gun violence in the U.S. as a public health issue as well as a law enforcement challenge.† There are massive amounts of people that get hurt each year by guns, which puts a huge burden on our healthcare system. According to the American Public Health Association, â€Å"one out of every three patients hospitalized for gun injuries was uninsured. Many of these uninsured victims of gun violence will see their medical costs reduced due to President Obama’s health care reform law, which offers more low-income Americans access to Medicaid. Between 2000 and 2010, 275,939 individuals were victims of gunfire in the U.S., and received 1.7 million days of hospital charges which only included costs after the pa tient was admitted, which does not include emergency room costs.† The cost for a person to be hospitalized for medical treatment due to a firearms-related injury is approximately $75,884, which is about $14,000 more than that of the average hospital stay due to the severity of the injuries often involved, and approximately 31,000 die, addition to the enormous number of injuries from guns. In addition, the cost of building expensive hospital trauma units needed for this type of treatment. Some of the research findingsShow MoreRelatedPublic Health And Academic Writing980 Words   |  4 Pagesoutside of those I am most familiar with is public health. 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